CHICAGO (AP) — Chicago Bulls great Michael Jordan is expected to take the stand in his case against a now-defunct grocery store chain that used his image without permission.
Jordan’s testimony Tuesday would come a day after business manager Curtis Polk testified in federal court in Chicago that marketing deals can have promotional value for Jordan beyond cash compensation.
But defense attorney Steve Rosenfeld disputed the value of Jordan’s recent deals, focusing on a $500,000 agreement allowing Sirius Radio to use Jordan’s image in an ad.
Earlier, Smith College economist Andrew Zimbalist testified the fair market value of Jordan’s image in advertising is at least $10 million.
It’s been determined Dominick’s used Jordan’s identity without permission in a 2009 ad. A jury must determine how much Dominick’s owner must pay for the transgression.