Monmouth College has announced a new major and minor being offered this fall: marketing. Beginning with the 2024-25 school year, Monmouth will offer an interdisciplinary marketing program that will prepare graduates to excel in one of the fastest-growing professions.
The program will focus on developing creative marketing professionals who also have a solid foundation in working with data.
Business department chair Mike Connell says, “Individuals with marketing skills are, themselves, highly marketable for high-median income positions.”
The U.S. Bureau of Labor Statistics projects that the employment of advertising, promotions and marketing managers will grow by 6% over the next decade, faster than the average for other occupations.
Several of the program’s classes will be taught by veterans of the profession, including Tom Prince, who spent several decades working in advertising and marketing, and Amanda Cleland, whose career includes leadership positions at Amazon and eBay.
In addition to courses in accounting, business, and economics, the marketing program will include offerings from the College’s well-known majors in art, communication studies, and psychology.
In the last several years the college has added majors in engineering, neuroscience, and health science and human movement.